Backlink:How to create backlinks
Link Building for SEO Backlinks
Creating a Broken Link
Backlinks
What Are Backlinks and How Do They Work?
Backlinks (sometimes called "inbound links," "incoming links," or "one-way links") are links from one website to another's page. Backlinks are regarded as "votes" for a given website by Google and other major search engines. Organic search engine ranks are higher for pages with a large number of backlinks.
What are backlinks, and how do you get them?
Here's an example of a Forbes link to my website.
backlink from Forbes
A "backlink" is a link that leads straight to a page on my website.
What Is the Importance of Backlinks?
Backlinks are essentially votes for your website from other websites. “This content is valuable, credible, and useful,” each of these votes informs search engines.
The higher your site ranks in Google and other search engines, the more of these "votes" you have.
The total number of backlinks
It's nothing new to use links in a search engine's algorithm. Backlinks were, in fact, the backbone of Google's first algorithm (known as "PageRank").
Citation with PageRank
Backlinks remain a vital ranking signal, despite the fact that Google's algorithm has undergone thousands of adjustments since then.
For example, according to a recent industry research, links are still Google's most important ranking signal.
Total backlinks from other websites
Backlinks are still one of Google's three most significant search engine ranking variables, according to the company.
Factors that influence search rankings
What Kinds of Backlinks Are Beneficial?
Backlinks aren't all made equal.
In other words, focus on quality backlinks if you want to rank higher in the SERPs.
To put it another way,
A single high-quality backlink can outperform 1,000 low-quality links.
High-quality backlinks, it turns out, have a few common characteristics.
They Come From Trusted, Authoritative Websites (Tail #1)
Would you rather have a Harvard backlink... or a random guy's website?
Google, it turns out, feels the same way.
The term "Domain Authority" is used to describe this concept. In other words, the more authority a site has, the more authority it may transmit on to yours (via a link).
The authority of a domain
For instance, here's a link I saw on TechCrunch.
backlink from Techcrunch
TechCrunch is an exceptionally authoritative domain, according to Ahrefs.
Google gives the link a lot of weight because it originates from an authoritative site. In fact, once TechCrunch linked to me, I noticed an increase in organic search engine traffic.
Is it difficult to obtain these links? Definitely.
Is it really worth it? Absolutely.
Trait #2: They Use Your Target Keyword In The Anchor Text Of The Link
Anchor text is the visible text portion of a link, in case you forgot.
What are anchor links, and how do they work?
In general, you want anchor text that incorporates your target term in your links.
Indeed, a recent industry study discovered a link between keyword-rich anchor text and higher keyword rankings.
Anchor text with a lot of keywords
Now for a word of caution:
You don't want to use too many keywords in your anchor text. In truth, Google's algorithm includes a "Google Penguin" filter.
Google Penguin penalises websites that employ black-hat link-building tactics. And it concentrates on sites that employ exact match anchor text to build backlinks.
Trait #3: The Site (and Page) That Is Linking To You Is Topically Related To Yours.
When one website links to another, Google looks to check if the two sites are connected.
When you think about it, this makes sense:
Assume you've just finished writing an article about marathon running.
In that instance, Google will value links from sites about marathons, running, and fitness far more than links from sites about fishing, unicycling, and digital marketing.
Backlinks in context
The link is a "Dofollow" link, which is trait #4.
Links with the "nofollow" tag are ignored by Google and other search engines.
(In other words, nofollow links are ignored by search engine ranking algorithms.)
The great majority of links on the internet are “dofollow” links, which is a good thing.
The majority of links with the nofollow tag aren't particularly valuable to begin with. For example, nofollow links from these sources are common:
Comments on a blog
Publications
Advertisements that are paid for
Because these links aren't really useful for SEO, the fact that they're nofollow isn't a major concern.
Trait #5: The link comes from a domain that hasn't before linked to you.
Assume you receive a link from Website A.
Great.
Let's say Website A connects to you once more. And once more. And once more.
Are the second, third, and fourth links as effective as the first?
No.
Links from the same website, it turns out, have diminishing returns.
The ability to rank
Another way to say it is:
Getting 100 links from 100 distinct websites is usually preferable to 1,000 links from the same domain.
In fact, the number of sites linking to you (rather than the total number of backlinks) linked with Google rankings more than any other element, according to our search engine ranking correlation study.
The total number of referring domains is
Now that you know which types of backlinks are most beneficial to your Google rankings, I'll show you how to get started developing them.
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